There is no getting away from the fact that backlinks remain one of Google's top three ranking factors, and that it is unlikely to change any time soon. This means many marketers and business owners are left wondering how to get backlinks to their site. Links from one website to another are seen as votes of confidence, trust, and authority. This increased authority can mean higher rankings on SERPs, thus granting your site more visibility and likely much more organic traffic. That said, not all links are viewed equally in the eyes of Google, and the wrong type (toxic links) can harm, rather than help, your ranking. Essentially, backlinks should: Be editorially earned Come from topically relevant, authoritative websites Not have been paid for, or sponsored (including as a result of gifted products) The right backlinks can help to supercharge your SEO strategy, and there are many ways that you can earn excellent links. But where do you start? 12 Ways to Earn Backlinks: 1. Resource
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